I have met with so many schools over my career, and the ones that really “get it” know how to really articulate their story in a way that isn’t “tell”, it’s “show”.
In looking at the videos that these schools put out, they are seemingly checking the boxes of what they think parents in the market want: number of AP classes, class size, languages taught, how many turf fields you have, blah, blah, blah.
At the end of the day, parents want to know that you are going to take their prized possession and help them transform into their best version of themselves.
Everything else, frankly, is cliche’.
So…without further ado, think about what we are talking about here. If it resonates with you, we should talk. If your school “video” is just that…we should talk, and get you a FILM that tells a story. Your story. To fill YOUR school.